That way line of products was created to watch out for cars: the automotive wax, shine tires and a product based on silicone. The success of Rodabrill line was on quality and affordable price that gained ground rapidly in supermarkets and auto parts.
While Brazil was facing one of its financial crises and facing challenges such as the Pro-Alcool, Rodabrill invested in increasing its production line. This consolidated its leading products, Cerabrill wax, Bucas Silicone and Shine tires “Pneu Pretinho” and also the first fragrances that became fashionable among young people, as well as polishing mass and polishers.
In the 1980s the main products have become independent lines that stood out in big retailers like Superbom, Koga Koga and Voli Autoparts well as supermarkets. The formulas were even better, and packages already differentiated from the competition.
The new impetus of the brand was its acquisition by an investor group in the early twenty-first century when Interbrilho Group was created. Thus, Rodabrill line that was already among the three most sold in the automotive segment won new products and line development such as new investments over production lines.
So Cerabrill has become a reference in quality and price, with gentle formula and intense brightness added by carnauba, a natural ingredient already used successfully in automotive products manufactured worldwide. Rodabrill product had quality certification and other tests that made Cerabrill, a reference in quality and affordability. So other brand products enriched the brand portfolio, which is now sold throughout the country.
Currently the line, has about 80 different products for the automotive industry, and also became one of the best selling brands next to Petbrill.
From 2009, with larger facilities and new research and development laboratory, Rodabrill focused on the line between what is best outside Brazil, with differentiated products for those who want to keep the car clean and well maintained, with minimal effort. Thus arouse the net Cerabrill, the silicone gel, spray format products and new lines of inspired fragrances and perfumes that are successful in the international market.
In 2014, the Rodabrill launched a product that quickly became a best-seller of the line: the DRY WASH KIT, which cleans car without using water. Its unique formula with Carnauba also protects the body. With the need to save water, the product maintains the DNA of Rodabrill line which is to develop products for car lovers.
With average growth of 20% annually over the past five years, Interbrilho is a symbol of quality in research, development, manufacture and distribution of products to retailers across the country. Today Rodabrill brand is present in 26 Brazilian states, and in all major retail chains such as Extra, Carrefour, Walmart and also on the internet in e-commerce sites such as Americanas.com, Urban Fish and Direct Buy.
LOCALIZATION
A qualidade dos produtos e a satisfação dos consumidores são os principais objetivos da Interbrilho. O rigoroso controle de qualidade envolve todas as etapas do processo de produção e distribuição. Os produtos Rodabrill e Petbrill estão de acordo com as normas legais nacionais e internacionais em todas as suas características, formulações e métodos de produção.
Product quality and customer satisfaction are the main goals of Interbrilho. The strict quality control involves all stages of the production and distribution process. Rodabrill and Petbrill products comply with national and international law in all its features, formulations and production methods. Interbrilho serves the domestic and international markets with an efficient logistics process, from packaging and separation of products to shipment and quickly dispatch to arrive at the point of destination in the shortest possible time. Currently Interbrilho is present in hypermarkets, supermarkets, gas stations, Auto Centers, Auto Parts and Pet Shops. It also exports its products to several countries in Latin America, North America and Asia.
QUALITY POLICY
SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
Concern with the environment is our major goal!
One of Interbrilho advantages is the adoption of sustainable practices in all their processes, because we know the importance of using natural resources, available today, in a way to ensure continuity for future generations.
All products developed by Interbrilho meet environmental and quality standards using biodegradable raw materials or from renewable sources. Thus, after use, the waste generated does not cause negative impacts on the environment. All raw material used is certified such as active ingredients for fragrances, oils and perfumes.
Our sustainability management also ensures maximum utilization of raw materials and proper disposal of all containers and waste generated during production.
